General News Point

Hong Kong – Some people may not understand how important it is to determine the target audience before publishing a press release. There is a lot to prepare for when writing a news release, (like who to quote from their company, all the points to cover, who the contact will be, collateral to be included), it is easy to get caught up in the heat of the moment and dismiss certain details. Everybody does it at some point because SEAPRWire just wants to dive right into the writing.

One of the details users should not overlook is ‘who their target audience is.’ Determining their target audience may include geographic location, age, sex, interest groups and more. If users have not yet figured this out, SEAPRWire Team highly recommend doing so before users continue or even start writing their press release; optionally, passing the writing assignment on to someone that does understand their audience.

Determining their target audience will assist in the tone, grammar and potentially how technical you’re writing style is. Sending a technical news release to a broad audience that is not technically savvy in their industry may fall on deaf ears or annoy some journalists. If users have a specific audience in mind that is very technically savvy, then using technical specifications and jargon may be appropriate and go against the grain of a ‘typical news release’.

Knowing the age group of their readers is also helpful. This may assist in what further channels users select after their news release has been distributed, potentially including social media. For instance, if their product or service is attractive to the late teens early 20’s age group, users should probably be including their news release in channels that these age groups are familiar with, like social media. Knowing the age of their audience may also assist in the style that their news release is written. Perhaps if it is written for a younger generation users could have a younger individual that is experienced in news release writing craft their release. If users are a parent with teenage children, users will recognize there are tonal differences between an older mature audience and early 20’s.

What about geographic location? Are users sending their news release across America even though their product or service is only sought after in the Seattle area? This may not be a bad strategy as their news release has the potential to be picked up and published online assisting with better local search results and increasing their visibility online. In fact, SEAPRWire has a number of clients that use this strategy and are happy with their results.

Including collateral (documents, images, etc.) with a news release can be critical. Knowing how to cater to their audience can be critical. For instance, infographics may appeal to one audience and not another. For those not familiar with infographics, they are a tool used for data visualization. Short videos are also an excellent tool to portray their message however may not be for every audience. Including product images, users can almost never go wrong.

About SEAPRWire

SEAPRWire is the top-up newswire in Southeast Asia. It offers PR distribution service to all Southeast Asia regions, including: Singapore, Vietnam, Thailand, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan. SEAPRWire has a network of media editors, journalists, magazines, newspapers and PR agencies. It also cooperates with top wire services like JCN Newswire, Factiva, Eiko Reuters, Bloomberg, Yahoo, MarketWatch, BusinessInsider. SEAPRWire can distribute press releases in multi-linguages, such as: Traditional Chinese, Simplified Chinese, Thai, Vietnamese, Japanese, Korean, Malay, Indonesian …

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